¿Por Qué Fallan las Implementaciones de CRM? 10 razones y 30 recomendaciones. Este episodio de Conversaciones de CRM fue creado usando Google NotebookLM y Descript a base de este artículo en el blog de Solvis Consulting: https://www.solvisconsulting.com/blogs/post/Por-Qu%C3%A9-Fallan-las-Implementaciones-de-CRM-10-razones-y-30-recomendaciones#gsc.tab=0
En las últimas semanas, había estado enfermo con un virus de respiratorio, lo cual no pude grabar ningún episodio del #podcastdecrm por lo cual acudí a usar Google NotebookLM y Descript.
Podcast de CRM: https://podcast.cx2advisory.com/
Chapters
00:00 CRM implementations often fail due to unclear strategies and objectives, but success can be achieved with 30 recommended solutions that align efforts with business goals.
03:56 Streamline workflows, manage change effectively, communicate benefits, and ensure user involvement and training to avoid CRM implementation failures.
07:55 Engaging training, data governance, and regular maintenance are vital for successful CRM implementation, as poor data quality can lead to failures.
11:05 Choose the right CRM through research and demos, prioritize integration and simplicity, ensure strong leadership and clear roles, and manage the ecosystem effectively for successful implementation.
17:18 Prioritize essential tools, set realistic expectations, and embrace iteration to avoid CRM implementation failures.
19:59 Ensure resource allocation, agile management, and clear KPIs for successful CRM implementation while continuously analyzing data and gathering feedback.
24:38 A strong CRM foundation is crucial for effectively leveraging AI to enhance customer interactions and drive business success.
31:18 High-quality data, human empathy, and continuous learning are crucial for successful CRM implementations that prioritize strong customer relationships.
