Los Costos Iniciales y Ocultos al Implementar IA en un Ecosistema de CRM: El Arte y la Ciencia de Entender, Calcular y Medir los costos de IA. Este episodio de Conversaciones de CRM fue creado usando Google NotebookLM y Descript a base de este artículo en mi blog: https://www.cx2advisory.com/blog/los-costos-iniciales-y-ocultos-al-implementar-ia-en-un-ecosistema-de-crm-el-arte-y-la-ciencia-de-entender-calcular-y-medir-los-costos-de-ia
En las últimas semanas, había estado enfermo con un virus de respiratorio, lo cual no pude grabar ningún episodio del #podcastdecrm por lo cual acudí a usar Google NotebookLM y Descript.
Podcast de CRM: https://podcast.cx2advisory.com/
Chapters
Implementing AI in CRM can significantly enhance customer interactions and drive revenue growth, but it requires careful consideration of costs, strategic planning, and ongoing evaluation to ensure successful integration and optimal return on investment.
00:00 Implementing AI in CRM entails initial and hidden costs, including maintenance and integration, while enhancing customer interactions and decision-making through automation and analytics.
06:04 Investing in data quality and ethical AI integration is crucial for successful CRM implementation.
08:05 Implementing AI in CRM demands significant workflow changes, team training, and a strong CRM system, while addressing costs and measuring ROI effectively.
11:39 Understanding AI pricing models in CRM—usage-based, value-based, and subscription—helps avoid unexpected costs and supports effective budgeting.
16:13 AI in CRM requires careful cost management and alignment with business goals, emphasizing strategic choices between pre-trained models and custom solutions for optimal ROI.
19:15 Calculating AI's TCO and ROI in CRM requires assessing all costs, including hidden ones, to understand its true value and benefits.
22:23 AI in CRM can yield a 140% ROI by enhancing sales efficiency and revenue through data analysis and key metrics.
25:39 AI in CRM boosts customer satisfaction and revenue by automating tasks, but requires strategic implementation, awareness of hidden costs, and continuous performance measurement for long-term success.
