In this episode of 'Tomando Cafe con Jesús Hoyos', I interviewed Don Araldi, the Executive Vice President of Global Sales at Pipeliner CRM. We discuss the unique features of Pipeliner CRM, emphasizing its focus on engagement rather than just traditional CRM functionalities. Don explains how Pipeliner CRM integrates practical AI to enhance sales processes and improve user experience. The conversation also covers the importance of customer support, customization options, and the need for businesses to choose a CRM that truly meets their needs without hidden costs.
Free Pipeliner CRM Trial:
https://www.pipelinersales.com/crm/free-trial/cx2advisory/
Podcast de CRM
https://podcast.cx2advisory.com/
Takeaways
- Pipeliner CRM focuses on engagement rather than just transactions.
- The platform allows for customization to fit various business needs.
- Practical AI tools are embedded in Pipeliner to enhance user experience.
- Customer support is a key differentiator for Pipeliner.
- Sales reps need tools that help them build relationships.
- Pipeliner offers a unique buying center feature for managing relationships.
- The platform is designed to be user-friendly and visually appealing.
- Pipeliner integrates with other tools like Zendesk for customer service.
- Choosing a CRM should focus on long-term engagement and efficiency.
- Pipeliner aims to eliminate additional costs by including all features.
Chapters
00:00 Introduction to Pipeliner CRM and Don Araldi
02:33 The Importance of Engagement in CRM
06:23 Transforming CRM into a Relationship Management Tool
11:31 Customizing CRM for Vertical Solutions
15:38 User Experience and Usability in Pipeliner
21:04 Understanding the Buying Center and Relationship Mapping
26:55 Integrating LinkedIn for Efficient Contact Management
29:05 Integrating Technology in CRM Solutions
30:30 The Role of AI in CRM
35:39 Practical AI: Enhancing User Experience
40:39 Choosing the Right CRM for Your Business
52:01 Final Thoughts on CRM Selection
#podcastdecrm #tomandocafeconjesushoyos
