Uncovering the Mind-Blowing Changes in Modern Marketing Strategies #shorts #cx2advisory

¡Bienvenidos!

You know, it's interesting how marketing has changed so much, right? So like, you know, 20 years ago, when I started my career, how did we do marketing? We went to events, right? And then we, you know, get these pieces of paper with people's email addresses and you call them and, and that was, that was primarily it, right? And now it is a demand gen function, right? Where, you know, I talked to a company yesterday, right? They're like seven business units. One is using HubSpot. One is using Salesforce. One is using spreadsheets. Then they're on every single channel, Facebook, Google, multiple ad agencies. So there's just so much things, so many things happening and so easy to do all these things, right? So as a marketing team, we can get ROI by trying lots of things. But the data volume is massive, right?