En #conversacionesdecrm nos visita Ricardo Ortiz, Presidente de R2 Business Solutions. He tenido la oportunidad de colaborar con Ricardo con temas de CRM relacionados con empresas pequeñas que están en crecimiento en donde necesitan un ecosistema de CRM para poder crecer con nuevos clientes. Ricardo nos da sus consejos para…
Alternativas para mantener un modelo de datos del cliente en un ecosistema de customer engagement #cx #capsulasdecustomerengagement #cdp En este video explico las problemáticas que tenemos hoy en día con los diferentes modelos de datos de las diferentes soluciones de CRM, marketing automation y customer journeys, y las diferentes alternativas…
Volker Hildebrand, SVP Global Product Marketing at SugarCRM, will be visiting us in #tomandocafeconjesushoyos to discuss the latest updates and news from #sugarcrm. In recent years, SugarCRM has evolved from a traditional CRM with a Sales and Service module for the B2B mid-market to a complete platform with AI, marketing…
Volker Hildebrand, SVP Global Product Marketing at SugarCRM, will be visiting us in #tomandocafeconjesushoyos to discuss the latest updates and news from #sugarcrm. In recent years, SugarCRM has evolved from a traditional CRM with a Sales and Service module for the B2B mid-market to a complete platform with AI, marketing…
You know, it's interesting how marketing has changed so much, right? So like, you know, 20 years ago, when I started my career, how did we do marketing? We went to events, right? And then we, you know, get these pieces of paper with people's email addresses and you call…
The first question I always ask is related to, so get me in front of your marketing analytics. And so if the leader has to ask somebody, you know that there's a, you already know that there's an issue. That process is broken. The process is broken because it's siloed…
And what we need to bring to the surfaces of each of these campaigns initiatives, what's working and what's not. How well is it working? How well is it not working, right? Come back to the data. I'm doing a bunch of Facebook campaigns. What's the CAC there? I'm doing…
