Alternativas para mantener un modelo de datos del cliente en un ecosistema de customer engagement #cx #capsulasdecustomerengagement #cdp En este video explico las problemáticas que tenemos hoy en día con los diferentes modelos de datos de las diferentes soluciones de CRM, marketing automation y customer journeys, y las diferentes alternativas…
Volker Hildebrand, SVP Global Product Marketing at SugarCRM, will be visiting us in #tomandocafeconjesushoyos to discuss the latest updates and news from #sugarcrm. In recent years, SugarCRM has evolved from a traditional CRM with a Sales and Service module for the B2B mid-market to a complete platform with AI, marketing…
Volker Hildebrand, SVP Global Product Marketing at SugarCRM, will be visiting us in #tomandocafeconjesushoyos to discuss the latest updates and news from #sugarcrm. In recent years, SugarCRM has evolved from a traditional CRM with a Sales and Service module for the B2B mid-market to a complete platform with AI, marketing…
You know, it's interesting how marketing has changed so much, right? So like, you know, 20 years ago, when I started my career, how did we do marketing? We went to events, right? And then we, you know, get these pieces of paper with people's email addresses and you call…
The first question I always ask is related to, so get me in front of your marketing analytics. And so if the leader has to ask somebody, you know that there's a, you already know that there's an issue. That process is broken. The process is broken because it's siloed…
And what we need to bring to the surfaces of each of these campaigns initiatives, what's working and what's not. How well is it working? How well is it not working, right? Come back to the data. I'm doing a bunch of Facebook campaigns. What's the CAC there? I'm doing…
Servicio al cliente se enfoca en resolver problemas o dudas concretas sobre un producto o servicio. La experiencia del cliente es un término más amplio que conduce a la mejora y modificación general de los procesos organizacionales. La experiencia del cliente tiene en cuenta el recorrido general del cliente mediante…
Conoce a Emplifi, solución para el manejo de customer engagement en los canales digitales y sociales, con un enfoque en Commerce, Marketing y Customer Care. Advisory: https://www.cx2advisory.com/ Consultoría e Implementaciones: https://www.solvisconsulting.es/ Podcasts: https://podcast.cx2advisory.com/ Blog: https://www.cx2advisory.com/blog Twitter: https://twitter.com/jesus_hoyos LinkedIn: https://www.linkedin.com/in/jesushoyos/ #solvis #podcastdecrm #conversacionesdecrm #capsulasdecustomerengagement Nota: Dependiendo de las condiciones (lugar, hora,…
El impacto de las tecnologías emergentes en la evolución del CX: ¿cómo adaptarse a los cambios? En este episodio de #conversacionesdecrm hablamos de las tecnologías emergentes que ya son una realidad como es la Inteligencia Artificial, Metaverso, Gaming e Internet of Things. Inclusive hablamos también de Digital Twins y Product…
