And what we need to bring to the surfaces of each of these campaigns initiatives, what's working and what's not. How well is it working? How well is it not working, right? Come back to the data. I'm doing a bunch of Facebook campaigns. What's the CAC there? I'm doing a bunch of content, organic content. What's going on there, right? So step one is just the data. And then step two is understanding that level deeper than what am I doing going forward, right? What is the data telling me that informs my strategy of, okay, now I'm going to scale this or kill this, right? What's working, what's not.
More with Ajay Varia, CEO and Founder @ Growth Nirvana in this webinar:
https://www.youtube.com/watch?v=zeE_0BaINLA&t
