In this episode of Tomando Café con Jesús Hoyos, guest Katya (CEO of Blastra) discusses the evolving importance of SaaS directories (such as G2, Capterra, and Gartner Peer Insights) in the age of AI-driven search.
In this episode of Tomando Café con Jesús Hoyos, guest Katya (CEO of Blastra) discusses the evolving importance of SaaS directories (such as G2, Capterra, and Gartner Peer Insights) in the age of AI-driven search.
#podcastdecrm #tomandocafeconjesushoyos
Software Directories That Actually Reach Latin America
https://blastra.io/blog/software-directories-latin-america/
Register with Blastra: https://blastra.io/?via=cx2advisory
Key takeaways from the discussion:
Directories as AI Sources: AI models increasingly rely on structured data from trusted software directories to generate "stories" or recommendations for users. Because AI often bypasses traditional marketing websites (a phenomenon described as "zero-click search"), maintaining an accurate, updated presence in these directories is essential for visibility (0:05:19 - 0:07:17).
The Role of Blastra: Blastra serves as a centralized dashboard for managing SaaS listings, helping companies avoid the manual hassle of maintaining spreadsheets across multiple platforms. They handle tasks such as submitting, updating product information, and ensuring messaging remains consistent across channels (0:08:42 - 0:11:35).
Taxonomy and Categorization: A major challenge for vendors is taxonomy—the science of categorization. If a product is tagged incorrectly or too broadly, AI may fail to recommend it to the right audience. It is vital for companies to ensure their category tags are precise and relevant to their actual functionality (0:41:43 - 0:48:32).
Strategy for Latin America: Katya and Jesús discuss the importance of localization for the LATAM market. While global directories exist, companies need to consider localized versions and regional nuances to ensure they are discovered by high-intent users in countries like Mexico, Brazil, and Colombia (0:25:08 - 0:31:07).
Management vs. Social Media: Unlike social media, which requires daily feeding, software directories offer a "set it and maintain it" advantage. Once a listing is properly established, it can continue to work as a foundational lead-generation tool with quarterly or monthly check-ins (1:08:03 - 1:09:48).
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